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This course will change your life!

It takes more than just a great book to build a successful career as an indie author.

I'm guessing you're here because you already know that.

To do this right, it takes a fundamental understanding of the market and how retailers work. It takes effective cover art, gripping book descriptions, mailing lists, funnels, ARC teams, the perfect keywords, the right strategy, a website, and so much marketing it makes your head spin just thinking about all the options and decisions.

Maybe you're here because the thought of having to figure it all out by yourself scares the crap out of you.

Believe me, I understand.

Sometimes it can feel like you're standing at the bottom of a tall mountain, just staring up at this overwhelming climb to the top and wondering how in the world you're ever going to make it up there alone.

But what if you didn't have to do this alone? What if you had access to all the knowledge and experience of someone who's been there before and knows all the best paths to the top?

sarra cannon in blue on the couch, smiling

Let's Do This Together

I'll be honest with you. There is a LOT to learn. Becoming a long-term success in this industry involves making a lot of decisions, learning how to run your own business, and oh yeah...actually writing books, publishing them, and figuring out how to get them into the hands of readers who will love them.

There's no one-path-fits-all formula. There aren't any massive shortcuts. You're going to need to put in the work to get where you want to go.

But you don't have to spend years trying to figure it all out by yourself just to end up wondering why your books aren't selling.

I've been on this journey for more than a decade, and I know what it takes to place yourself in the best position for success. In Publish & Thrive, I will teach you everything you need to know about running a successful writing business.

More than that, I'll also be your biggest cheerleader. I truly care about your success, and I'll be here for you when you need advice on what to do next.

Together, we'll map out your individual roadmap to success. One where you're not only selling lots of books but also taking care of your mental and emotional health along the way.


Publish & Thrive begins with a Live Kickoff Call on August 3rd, and I am so excited for you to join me!

This course is the result of hundreds of hours of work and nearly a decade of knowledge gained through self-publishing more than twenty-five novels. With more than three-quarters of a million books sold, I am truly passionate about the self-publishing path and the power it has to change lives and give you control as the author and creator, and I want nothing more than to share my knowledge and help you build your own dream life.

Over the course of these six weeks, you will join me on a path to learning all about self-publishing and what it takes to build a career that is not only sustainable but is also joyful.

Each module covers a lot of ground, but don't worry! I've arranged these videos in such a way that they will become a great reference for you as you publish your books. I'm also currently hard at work developing a brand new Quick Reference Index that will become available at the end of this course!

You'll have lifetime access to all the videos and materials, too, so when you're in the thick of it and need to refresh your memory on keywords, you'll be able to easily come back here and find the most recent and up-to-date video on keywords, even if it's two years from now! And once you're a member, you'll have access to all upgrades and bonuses I may publish in the future--for free! You never have to sign up again.

Before our course officially begins, you'll have some homework to do! As with all of my courses, I always begin by encouraging my students to take a deeper look inside at what they truly want to accomplish in their career and their lives.

In order to truly Publish & Thrive, you'll need to be willing to ask yourself some tough questions about what you really want. What does success mean to you? What are you willing to sacrifice (or not) to get there?

Before the course begins on August 3rd, we'll start with some journaling exercises that will get you in the right mindset for YOUR version of success. After all, this course is not just about how to make a bunch of money as fast as possible.

Publish & Thrive is about building the kind of success that lasts a lifetime...and enjoying it every step of the way.

But in order to reach success, you first need to define what that looks like in your life. Your pre-course homework is going to guide you to that definition and set you up to tackle this course--and your upcoming career--with a clear vision of what you want out of it.

This first module is worth the price of the entire course, alone. Once you understand these foundational elements of success, everything will become a lot clearer.

Successfully preparing to self-publish means thinking through your publishing strategy BEFORE you put your books out there, hiring editors to polish your work, taking the time to figure out what you truly want and how your ideal career looks and feels, making decisions about pen names, and more.

Module One is all about preparing for your own success in a way that will support you for years to come. This module and the topics covered here are going to help you avoid some of the biggest, most detrimental mistakes many indies make!

The main topics covered in this first module will be:

  • Successful Indie Author Mindset
  • Algorithms & How Vendors Work
  • Your Publishing Strategy
  • The Importance of Genre
  • Effective Cover Art
  • Series vs. Standalones
  • Using Pen Names
  • and more!

Trust me when I say that the information you'll learn right here in this first set of videos will make ALL of your marketing later down the line so much EASIER.

Module One is how you set yourself up for success right from the start of your career.

Now that you've started the foundation of your career and have made some of the big decisions, it's time to learn how to get your books published and in the hands of readers!

In Module Two, we'll be looking at the more technical side of publishing. This module will include detailed videos and discussion on the following:

  • Organizing Your Metadata
  • Keywords & Categories
  • Formatting Your Books
  • a walkthrough of all Vendors
  • Audiobooks
  • Serialized Fiction
  • and more!

In this new, expanded version of Publish & Thrive, I'll walk you through all the tech details that can seem so scary. This is where you start building your knowledge and confidence. This is where you really start believing that you CAN do this.

(And you absolutely can.)

In Module Three, we will take a closer look at the business side of writing. After all, deciding to self-publish means you are becoming an entrepreneur, as well as a writer! You'll be in charge of managing the business side of your career, which means learning about the following topics (and more):

  • Structuring Your Business
  • Taxes & Bank Accounts
  • Your Business Budget
  • Tracking Sales & Income
  • Protecting Your Work
  • Insurance for Indie Authors
  • For those of you who are not in the US, I'll have some resources available to help walk you through the process of setting up a business in your country. If I don't have those resources right away, just let me know and I'll find them for you as we go!

We all love and want to write, but for so many authors, these are the scary bits. Taxes, budget, mailing address laws, actually starting a business. It can be overwhelming. Let me help take the panic out of it and present the steps in a way that makes it clear and easy.

Marketing! By the time we get to Modules 4 and 5, you're going to see how all the work we did in Modules 1 and 2 come together to make your marketing that much easier.

In Module Four, I'll be showing you proven strategies to help you spread the word about your books and bring in new readers.

Our main topics this week will be:

  • Your Author Platform
  • Creating a Website
  • Effective Newsletter Strategy
  • Social Media Marketing
  • Launching Your Book
  • Pricing Your Books
  • Promo & Deal Sites
  • Rapid Release Strategy
  • and more!

I want to be upfront and clear with you about what this course offers...And what this course does NOT. This course is not about Facebook Ads Strategy or walkthroughs on how to run ppc ad campaigns on Bookbub or Amazon Marketing Services.

While I will touch on these as opportunities for getting the word out about your book, I am not going to give you walkthroughs on these advertising sites! Why not?

Well, to be blunt, I don't use them.

I have managed to build a successful, six-figure author career with over three-quarters of a million books sold by following the timeless strategies I discuss in this course. I don't run huge ad campaigns or spend thousands of dollars on marketing each month. There are far better teachers out there if you want to learn the specifics or have a detailed course on Facebook or AMS ads, and I don't want anyone coming into this course expecting that from me.

What you can expect in this course, however, is knowledge about the fundamentals of marketing your books that will make any other advertising strategy work better, cheaper, and faster. I will teach you how to create a strong strategy for your career that will give you an edge in this competitive business.

In this fifth week, we continue our marketing discussion by focusing on topics such as:

  • Knowing Your Ideal Reader
  • Your Reader Funnel
  • Author Pages to Set Up
  • Getting Reviews for Your Books
  • Marketing for Slower Writers
  • Creating Marketing Images
  • Kickstarter for Authors
  • Patreon
  • Relaunching a Series
  • Creating Your Publishing Strategy
  • and more!

Remember, there is no one-size-fits-all marketing formula. You get to pick and choose which of these strategies you want to use.

In Publish & Thrive, I'll help you figure out which strategies are essential to your path and which tools you can ignore. I want you to create a career you love to wake up to every day.

What's the point of all this if you just end up pushing yourself so hard you burnout? Or you get so stressed out, it steals the joy of writing from you forever?

What so many people miss when they talk about true, long-term success in this career is the fact that it can often be an emotionally difficult journey.

This is where the "Thrive" comes into this course, because thriving is more than just making money and building a career. It's about being happy while you're doing it!

In this module, we'll focus on:

  • Managing Your Time & Energy
  • For Love or Money?
  • GameBoard Strategy
  • Setting Goals
  • Taking Advice From Others
  • How to Handle Criticism
  • Managing Burnout
  • How to Trust Yourself
  • Your Indie Publishing Roadmap
  • Top 7 Tips for Thriving
  • and more!

This module is all about sustainability, and by the end of it, you'll have a clear roadmap to success that's unique to you and your dreams.

Another thing that sets this course apart from the other self-publishing courses out there is a full two-hour LIVE Q&A session each week of the course. These sessions are extremely valuable, because it gives each student the opportunity to gain clarity about the content, ask questions about strategy, and become a part of a community of thousands of fellow authors striving for success.

With many other courses on self-publishing, there is extremely limited access to the instructor (if any).

In Publish & Thrive, I am right there with you every step of the way. I truly care about your success and happiness as an author, and I make it a point to be accessible to you throughout the course...and beyond.

In addition, as an alumni, you are invited to join in on all future Q&A Sessions. This means that if you get a year into your career and hit a snag or have a question about your strategy or starting a new pen name, you can join the Q&A and ask me. I'm here for you!

Our Live Q&A sessions will take place every Saturday, beginning on August 10th, from 2-4PM Eastern Time (NYC time - US). If you are unable to attend live, don't worry! You will still have the opportunity to ask your questions in advance and watch the replay at your convenience.

ALL LIVESTREAMS ARE RECORDED, so you never have to worry about getting behind or missing anything.

Not enough time to watch the videos?

For those of you who are pressed for time, you can now listen to each lesson on the Publish & Thrive Podcast!


Find our FULL course curriculum below!

  Getting Started With Publish And Thrive
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  Module One: Foundation For Success
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  Module Two: Publishing Your Books
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  Module Three: The Business of Writing
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  Module Four: Intro to Indie Marketing
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  Module Five: Marketing Tools & Strategies
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  Module Six: Thriving as an Author
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  Resources For Thriving
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  Q&A Archive (2023 and earlier)
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Meet Sarra

Sarra Cannon is the bestselling author of more than twenty-five novels, including the popular Shadow Demons Saga. She began her self-publishing career in 2010 and has sold over one million books and made over one million dollars in profit with her writing.

Heart Breathings is Sarra's passion project. Started as a way to give back to the author community, Sarra's hope is to be a voice of encouragement as she gives practical advice for managing your writing career.

Sarra and her family live in Texas.

Sawyer BennettNew York Times Bestselling Author

"Sarra Cannon's advice to me has been instrumental in my success as an author. Taking her course truly changed my life."

Rae VasquezDebut Thriller Author

"Publish & Thrive gave me the tools I needed to capture and retain my target audience. As a result, my sales have tripled in 3 months." 

J.D. Robinson, Author of Urban Fantasy

"I was completely blown away by the amount of detail and the quality of the information in Publish & Thrive! Sarra goes above and beyond to not only help her students but the growing community of indie authors worldwide."

Sarah SuttonYA Romance Author

"I found this course at one of the lowest points in my writing life. I was so afraid of self-publishing that I never wanted anything to do with it, until I saw Sarra talking about Publish & Thrive. She made self-publishing seem possible for me, a twenty-year-old who really had no idea what she's doing in the business world. She made me feel like an author and a girl boss! This course made me believe in myself and my own capabilities again. It shed light on every single question I had on the self-publishing world and made me realized it wasn't as impossible as I had orginally thought."

Gemma PerfectAuthor of the Kingmaker Series

"Sarra’s course is amazing – she covers the basics, she covers the hard stuff, but she also covers mindset, and it’s stuff I’ve never thought about before. She talks about feeling the joy of writing, of choosing your own version of success, of knowing where you want to go and how you’re going to get there. This is a step-by-step comprehensive guide to publishing and marketing, and a roadmap to knowing where you want to go and how you’re going to get there. She’s kind and supportive and 2020 will be a completely different year for me, because of Sarra’s course. If you’re hesitating, don’t!"

Regan Black, USA Today Bestselling Author

"Sarra Cannon's Publish & Thrive course is the most comprehensive course I've ever taken. Step by step, she covers everything from planning to publication to marketing strategy. She delivers each lesson with solid information and thoughtful care and encourages authors to work toward their goals from the foundation of their individual core values. P&T was exactly what I needed to renew my confidence and reclaim control of my writing career and publishing path."

When does the course start and finish?

The course officially starts on August 3rd and will run for 6 weeks. However, once you've joined the course, you will have LIFETIME access to the materials and any future updates, so you can take the course multiple times or take it at your own pace!

How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

What if I am unhappy with the course?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Is This Course Good For Non-Fiction Authors, too? What About Children's Books?

Yes! The market research and fundamentals in this course, as well as all of the information about starting your business, is relevant to all genres of self-publishing. I won't be going over detailed walkthroughs of how to format children's picture books and non-fiction books with extensive tables or references, however, so you may need additional resources for that aspect of your career.

Is This Course Only Good for Authors in the USA?

While some of the information on starting a business will be tailored more specifically to US authors, the overwhelming majority of the course will work for anyone who can legally publish their books online at the major ebook vendors like Amazon, Barnes & Noble, and Apple. If you are a non-US author, I will help you find the resources you need on starting a business or applying for copyright in your specific country. Just let me know what you need, and I'll find it!

Should I Take This Course If I'm Already A Successful Indie Author?

I'll be honest. This course includes a lot of fundamentals! If you already have experience publishing several books and are making good money as a writer, this likely isn't the course for you. While I go into a lot of great mindset information and strategy that every author can use at any point in their career, most of the course will probably be too basic for an author who has been doing this a long time. This is NOT an advanced marketing course or an ads course in any way. Still, if you feel drawn to my teaching and want to give it a shot, you can always sign up and see! You might be surprised at what you learn, especially if you've been at this for a while and just haven't seen the sales or success you were hoping for!