Publish And Thrive

Learn to self-publish and build a dream life for yourself where you can write what you love, make money, and truly thrive.

Publish And Thrive is now closed for enrollment. I'm not sure if the course will open again in 2019, but if you'd like to receive updates for when this course does open again, please sign up for the waiting list! Thank you!

What is Publish And Thrive?


This Course Can Change Your Life!

There is no doubt self-publishing changed my life (and the lives of my entire family). If you want to be a successful author, taking this course will give you the knowledge and tools you need to take that next step.

The first-ever class of Publish And Thrive launches July 8th, and I am so excited for you to join me inside.

This course is the result of hundreds of hours of work and nearly a decade of knowledge gained through self-publishing more than twenty-five novels. I am truly passionate about the self-publishing path and the power it has to change lives and give you control as the author and creator, and I want nothing more than to share my knowledge and help you build your own dream life.

Over the course of five weeks, you will join me on a path to learning all about self-publishing and what it takes to build a career that is not only sustainable but is also joyful.

Each module covers a lot of ground, but don't worry! I've arranged these videos in such a way that they will become a great reference for you as you publish your books. You'll have lifetime access to this course, so when you're in the thick of it and need to refresh your memory on keywords, you'll be able to easily come back here and find the video on keywords, even if it's two years from now!

As a founding member of the course, you'll also get in with a price that I'll likely never offer again. And once you're a member, you'll have access to all upgrades and bonuses I may publish in the future--for free!


What Is Publish And Thrive All About?

I've taken everything I've learned over the past nine years of self-publishing and put it into an easy-to-follow five-week course that will walk you through the steps and strategies you need for success on your own self-publishing journey.

Let's take a closer look at what each module covers below.

Before our course officially begins, you'll have some homework to do! As with all of my courses, I always begin by encouraging my students to take a deeper look inside at what they truly want to accomplish in their career and their lives. In order to truly Publish And Thrive, you'll need to be willing to ask yourself some tough questions about what you really want.

What does your ideal life look like? What do you want most from this career? Before the course officially begins on July 8th, we'll be starting with some journaling exercises that will get you in the right mindset for YOUR version of success.

After all, this course is not about how to make as much money as you can as fast as possible. Publish And Thrive is about building the kind of success that lasts a lifetime...and enjoying it every step of the way.

But in order to reach success, you first need to define what that looks like in your life. Your pre-course homework is going to guide you to that definition and set you up to tackle this course--and your upcoming career--with a clear vision of what you want out of it.

One of the major mistakes I've seen Indie Authors make is they jump into self-publishing without thoughtful preparation for the career they want to build. Successfully preparing to self-publish means thinking through series and publishing strategy BEFORE you put your books out there, hiring editors to polish your work, taking the time to figure out what you truly want and how your ideal career looks and feels, making decisions about pen names, and more.

Module One is all about preparing for your own success in a way that will support you for years to come. This module and the topics covered here are going to help you avoid some of the biggest, most detrimental mistakes many indies make!

The main topics covered in this first module will be:

  • Publishing and Series Strategy
  • Writing Your Best Novels
  • Editing Like A Pro
  • Finding Cover Art
  • Setting Up Your Website
  • Creating Your Mailing List
  • Social Media Account Strategy and Setup
  • Deciding Whether to Use A Pen Name
  • Setting Up Your Publishing Accounts

Trust me when I say that taking the time and care to prepare wisely before you start having to think about marketing, promotions, building your fan base, and all that goes along with being a published indie author can save you so much time in the long run! Module One will give you tons of great info and help you develop a strategy that will serve you and set you up for success right from the start of your career.

Now that you have your strategy in place and you know what you want, it's time to learn how to get your books published, so you can start making some money and finding those loyal readers!

In Module Two, we'll be looking at the more technical side of publishing. This module will include detailed videos and discussion on the following:

  • Publishing Vendors (including their royalty rates, a walkthrough video of how to publish at each site, and more)
  • Kindle Unlimited Vs. Wide Distribution
  • Details on Print, Ebook, and Audio Rights and Production
  • MetaData (This includes videos on keywords, categories, ISBNs, Book Blurbs/Description), Taglines, Series Titles, Book Titles, & More)
  • Pre-orders
  • Copyright
  • ARCs and Review Teams For Pre-Publication Buzz
  • Formatting Your Books (Including proper backmatter, programs to use, and more)

In Module Three, we will take a closer look at the business side of writing. After all, deciding to self-publish means you are becoming an entrepreneur, as well as a writer! You'll be in charge of managing the business side of your career, which means learning about the following topics:

  • Setting Up A Business That Works for You (DBA, LLC, Sole-Proprietor, S-Corp?)
  • How To Track Your Sales
  • Managing Your Subsidiary Rights
  • Setting A Business Budget
  • Organizing Your Day & Managing Your Time
  • Paying Taxes
  • Calculating Return-On-Investment (ROI) and Why It Matters
  • Figuring out your Sell-Through

This has to be one of the trickiest and most mysterious parts of self-publishing for a lot of indie authors. In Module Four, I'll be showing you proven strategies to help you spread the word about your books and bring in new readers.

The great news is that if you follow my suggestions in the first few modules of this course, you're going to find marketing your books a LOT easier than it could have been. So many authors ignore basic strategies in the beginning and then expect to be able to market their flawed books using ads on Facebook, Amazon, and Bookbub. It's no wonder a lot of those authors lose money and feel frustrated.

They didn't set their series or books up for success, and no amount of money is going to help!

Module Four is about proven strategies that will work for you long-term. Our main focus will be on:

  • Overall Strategy
  • Branding Your Author Career and Your Books
  • Using Your Newsletter Effectively
  • Reader "Magnets"
  • The Power of Having A Loss Leader
  • Different Advertising Options
  • Box Sets
  • Cross Promotion With Other Authors
  • Launch Strategies (And A Launch Checklist Download!)

I want to be upfront and clear with you about what this course offers...And part of that for me is also telling you what this course is NOT. This course is not about Facebook Ads Strategy or walkthroughs on how to run ad campaigns on Bookbub or Amazon Marketing Services.

While I will touch on these as opportunities for getting the word out about your book, I am not going to give you walkthroughs on these advertising sites! Why not?

Well, to be blunt, I don't use them too often myself.

I have managed to build a successful, six-figure author career with nearly three-quarters of a million books sold by following the timeless strategies I discuss in this course. I don't run huge ad campaigns or spend thousands of dollars on marketing each month. There are far better teachers out there if you want to learn the specifics or have a detailed course on Facebook or AMS ads, and I don't want anyone coming into this course expecting that from me.

What you can expect, however, is knowledge about the fundamentals of marketing your books that will make any other advertising strategy work better, cheaper, and faster. I will teach you how to create a strong strategy for your career that will give you an edge in this competitive business.

This final module is all about bringing together what we've learned so far and tailoring your self-publishing strategy to your idea of success and joy. This is where the "Thrive" comes into this course, because thriving is more than just making money and building a career. It's about being happy while you're doing it!

In this module, we'll focus on:

  • How To Manage Your Time And Energy
  • Being Professional Online
  • Organizing Your Data To Make Things Easier
  • Setting Up Systems That Support Your Business
  • How To Handle Criticism
  • Thoughts on Building Your Fan Community
  • Goal-Setting
  • Self-Care & Balance
  • How To Thrive Long Term

Sound Amazing? Join Now!

Publish And Thrive will begin on July 8th, and I'm not sure when I'll be offering this course again. Become a founding member today by enrolling below, or click here to sign up for the Summer Course Bundle - which includes access to both this course AND my HB90 Bootcamp for an additional discounted price!

Your Instructor

Sarra Cannon
Sarra Cannon

Sarra Cannon is the bestselling author of more than twenty-five novels, including the popular Shadow Demons Saga. She began her self-publishing career in 2010 and has sold almost three-quarters of a million books.

Heart Breathings is Sarra's passion project. Started as a way to give back to the author community, Sarra's hope is to be a voice of encouragement as she gives practical advice for managing your writing career.

Sarra currently is living her dream life near the beach in Charleston, South Carolina with her amazingly supportive gamer husband, her adorable red-headed son, and the sweetest new baby girl ever.

Frequently Asked Questions

When does the course start and finish?
The course starts on July 8th and will run for 5 weeks, ending on August 9th. However, once you've joined the course, you will have LIFETIME access to the materials and any future updates, so you can take the course multiple times or take it on your own schedule!
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Is This Course Good For Non-Fiction Authors, too? What About Children's Books?
Yes and no. Some of the modules and information will be universal for any type of book. The fundamentals of uploading, running your business, and even series strategy can be applied to any type of publishing. With that being said, however, I have no personal experience publishing non-fiction or children's picture books. For that reason, none of the information here in the course will be specific to that type of publishing. Most of my information will be geared toward writers of fiction.

This course is not open for enrollment.